Xero

Actively Hiring

Senior Product Marketing Lead

Melbourne, Australia

Full time

Role Overview

This fixed-term role puts you at the centre of a large-scale global payments launch and migration program, as the senior product marketing lead and narrative owner. You will turn a complex product and business change into a clear, compelling story for small businesses, accountants and bookkeepers.

About Xero

Xero is a global cloud-based accounting software platform for small and medium-sized businesses.

Key Responsibilities

Setting the strategy, narrative and milestones for the global payments launch and migration across markets, segments and channels
Defining customer cohorts and lifecycle communications, so the right message reaches the right customer at the right moment
Mapping migration pathways for existing customers, including parity and gap analysis, risk and sequencing
Building playbooks and enablement materials that help regional teams, Sales, Customer Experience and Education explain the change with confidence

Requirements & Eligibility

Experience in product marketing, lifecycle or customer marketing, including leading a large-scale launch, migration or customer change program
Payments experience across areas such as online payments, invoicing, acquiring or fintech
A gift for storytelling, turning complex product and payments detail into messages that small business owners and accountants can act on

Required Skills & Tech

Product MarketingLifecycle MarketingFintechPaymentsGo-to-Market Strategy