Tonal

Actively Hiring

Talent Brand And Partnership Lead

Remote - USA

Contract

Role Overview

This role develops and executes the strategy behind each coach’s personal brand, translating positioning and growth priorities into coordinated marketing opportunities across social, community, PR, events, and brand partnerships.

About Tonal

Tonal is seeking a Talent Brand and Partnership Lead to grow the influence, visibility, and commercial impact of Tonal’s on-air talent across platforms.

Key Responsibilities

Serve as Tonal’s primary day-to-day lead for the external talent agency
Serve as a strategic brand advisor to Tonal on-air talent
Develop, maintain, and execute individual coach brand strategies and growth roadmaps
Partner with Tonal Brand Partnerships team early in the planning and contract process
Prepare and support on-air talent for key events, appearances, shoots, interviews, and partner activations

Requirements & Eligibility

5–7+ years of experience in talent management, talent marketing, brand partnerships, creator strategy, social strategy, or a related role, ideally in fitness, media, entertainment, or lifestyle
Experience directly managing or developing creators, coaches, influencers, athletes, instructors, or other on-camera talent
Demonstrated experience managing external talent agencies or representatives
Strong understanding of creator and talent brand building, brand deals, campaign execution, social platforms, audience development, and performance analytics

Required Skills & Tech

Talent ManagementTalent MarketingBrand PartnershipsCreator StrategySocial Strategy