Gsk

Actively Hiring

Brand Manager

Lisbon, Portugal

Full time

Role Overview

The Brand Manager is responsible for leading the development and execution of the product brand strategy in Portugal, ensuring sustainable growth, strong stakeholder engagement and flawless execution of commercial priorities.

About Gsk

GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together.

Key Responsibilities

Develop and execute the annual brand plan aligned with local and global priorities

Translate customer, market and competitive insights into actionable strategies and tactical plans

Continuously assess market dynamics, competitive landscape and evolving customer needs to identify growth opportunities

Deliver brand sales, market share, patient and financial objectives

Monitor brand performance through defined KPIs and recommend corrective actions where required

Lead forecasting activities in partnership with Finance and Supply teams

Manage the brand budget effectively and ensure optimal allocation of resources

Requirements & Eligibility

University degree in Life Sciences, Pharmacy, Business, Marketing, Economics or related field
Solid experience in pharmaceutical marketing, product management or related commercial functions
Experience in hospital markets
Strong analytical and strategic thinking capabilities
Demonstrated project management and execution skills
Ability to work effectively within a matrix organisation and cross-functional teams
Strong communication and presentation skills
Fluent Portuguese and English

Required Skills & Tech

Data to InsightsDigital FluencyMarketing Campaign PlanningMarketing MeasurementMarketing Strategy ImplementationOmnichannel MarketingScientific Literacy