Appian

Actively Hiring

Regional Vice President For Uk Banking And Financial Services

London, UK

Hybrid

Role Overview

As the Regional Vice President for UK Banking and Financial Services, you will own the vision, strategy, and quota execution across a primary growth engine for Appian.

About Appian

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality.

Key Responsibilities

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Lead all strategic sales activities across the UK Banking and Financial Services sector, consistently meeting and exceeding quarterly and annual revenue targets.

Coach and empower Enterprise Account Executives through complex sales cycles using structured methodologies such as MEDDPICC, Value Selling, and Challenger Sales.

Drive territory decisioning, quota assignment, account segmentation, and pipeline management across retail banking, investment banking, capital markets, and asset management.

Engage directly in C-level discussions with executive buyers, risk officers, and technology leaders to position Appian’s value in core financial operations.

Collaborate with strategic consultancy partners, including Big 4 firms, to expand ecosystem reach, co-sell enterprise solutions, and accelerate customer time-to-value.

Partner cross-functionally with Professional Services, Marketing, Business Development, and Finance to ensure seamless customer onboarding, retention, and lifecycle expansion.

Requirements & Eligibility

Bachelor's degree in Business, Finance, Economics, or a related field.
15+ years of quota-carrying enterprise SaaS Sales experience selling into major financial institutions, retail banks, investment banks, or asset management firms.
Demonstrated track record of building, mentoring, and leading high-performing sales teams through periods of hyper-growth and organizational change.
Mastery of enterprise sales frameworks including MEDDPICC, Value Selling, and Challenger Sales.
Executive capabilities in territory planning, commercial negotiations, pricing models, and pipeline forecasting.
Broad consultancy network with a proven history of co-selling alongside Big 4 advisories and global systems integrators.

Required Skills & Tech

SaaS SalesMEDDPICCValue SellingChallenger SalesSalesforceServiceNow

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Role Highlights

Posted Date

2 Oct 2026

Salary

Competitive

Experience

15+ years