Others at Abbott

Be an integral part of the marketing team to maximize brand performance, drive profitability and growth, and launch new products

Participate in brand strategy discussions to shape the development and execution of annual brand plans

Collaborate with the marketing team to execute digital and social programs, packaging updates, and promotional materials

Help synthesize key business information to develop strategies according to market conditions

Develop and implement action plans for the proper management of secondary brands in the division

Support the Senior Manager in programs and/or activities for their brands within the assigned portfolio

Ensure that sales representatives have the necessary tools for promotion as planned

Accurate P&L management of assigned secondary brands

Abbott