Role Overview
This role purpose is turn marketing into revenue on one of Abbott´s main product in ID and new-product line: own why we win and why we lose, and convert that into segmentation, targeting, positioning, pricing and campaigns.
About Abbott
At Abbott, we are dedicated to helping people live more fully, in everything we do. We are creating the future of healthcare through life-changing technologies and products that make you healthier and stronger, quickly identify when you have a medical need, and treat conditions to help you get back to doing what you love.
Key Responsibilities
- Own the win/loss loop on the line: every deal above threshold debriefed within 15 days, monthly synthesis at the business review, quarterly segmentation, targeting and positioning review with the Sales and Country Managers.
- Support pricing strategy and value communication in partnership with Commercial Leadership and Finance.
- Contribute to health economic and market access initiatives in partnership with Medical Affairs, SSL, and Business developer.
- Business development: new segments and channels for the line, with the Distributor Manager where the distributor network is the route to market.
- Build and maintain strong relationships with key customers and regional KOLs.
- Gather voice-of-customer insights to inform marketing strategy and future developments.
- Partner with Medical Affairs and SSL in educational and scientific initiatives.
- Develop and execute the South Europe marketing strategy for Binax NOW and 3rd party in alignment with global and EMEA priorities.
Requirements & Eligibility
- Degree in marketing, business or life sciences; scientific literacy required.
- 5 to 8 years in marketing in diagnostics or medical technology, including product marketing and market access.
- Measured on revenue and margin; carries a target on the product line.
- Pricing depth, KOL and medical fluency, analytics-driven segmentation.
- English fluent plus at least one South European language.
Required Skills & Tech
Product MarketingMarket AccessCommercial MarketingSegmentationTargetingPositioningPricing StrategyMarket AnalysisCompetitive Intelligence